Privacy policy

Numi Limited (LLC) (“Numi & Co”, “we”, “our”, “us”) operates this website and store, including all related content, features, tools, and services (the “Services”) to provide you with a curated shopping experience. Our store is hosted on Shopify, which enables us to operate the Services securely and efficiently.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services, or when you otherwise communicate with us.

If there is a conflict between this Privacy Policy and our Terms of Service regarding the handling of personal information, this Privacy Policy controls.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.

1. Personal Information We Collect or Process

“Personal information” means information that identifies, relates to, or could reasonably be linked to you. It does not include de-identified or aggregated data.

Depending on how you interact with the Services, we may collect or process the following categories of information:

A. Contact Details

Name, billing address, shipping address, phone number, and email address.

B. Financial Information

Payment information submitted during checkout (e.g., card details).
Note: Full card information is processed securely by Shopify and payment processors — we do not store this information.

C. Account Information

Login credentials, preferences, saved items, and settings.

D. Transaction Information

Products viewed, added to cart, purchased, returned, or exchanged, and order history.

E. Communications

Information you provide when you contact customer support or communicate with us.

F. Device Information

IP address, browser type, device identifiers, network information.

G. Usage Information

How you navigate, browse, and interact with the Services (pages viewed, time spent, referral sources), including via cookies.

2. Personal Information Sources

We collect personal information from:

A. Directly From You

When you create an account, make a purchase, contact us, or otherwise interact with the Services.

B. Automatically

Through cookies, tracking technologies, and your device when you use or access the Services.

C. Service Providers

Payment processors, analytics tools, email marketing tools, and fulfillment partners.

D. Partners or Third Parties

Where permitted by law and applicable agreements.

3. How We Use Your Personal Information

We may use your personal information for the following purposes:

A. Providing and Improving the Services

To:

  • Process and fulfill orders

  • Manage your account

  • Arrange delivery within the UAE

  • Facilitate returns and exchanges

  • Personalize your shopping experience

  • Recommend products

  • Improve the performance and functionality of the Services

B. Marketing & Advertising

To send promotional emails or messages, and show you advertisements based on your interests or past interactions (only if you have opted in where required by law).

C. Security & Fraud Prevention

To:

  • Authenticate accounts

  • Protect against unauthorized transactions

  • Detect suspicious, fraudulent, or malicious activity

  • Ensure the safety and security of the Services

D. Customer Support

To respond to inquiries, resolve issues, and communicate with you regarding your orders or account.

E. Legal & Compliance

To comply with applicable laws, respond to government or legal requests, enforce our policies, and protect our rights.

4. How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

A. With Shopify and Service Providers

Including:

  • Payment processors

  • IT and security providers

  • Logistics and shipping partners

  • Data analytics services

  • Customer support tools

  • Cloud hosting and storage providers

These parties access information only as needed to perform services on our behalf.

B. With Business Partners

For marketing or promotional activities, where applicable law allows.

C. With Your Consent

For example, when you request us to share your information to facilitate shipping or use social media login integrations.

D. Within Our Corporate Group

If applicable in the future.

E. For Legal and Business Purposes

Including:

  • Compliance with legal obligations

  • Responding to subpoenas or lawful requests

  • Protecting our rights and users

  • Business transactions such as mergers or asset transfers

5. Relationship With Shopify

Our store is hosted by Shopify, which collects and processes certain information as required to operate the Services.

Information you submit may be transferred to Shopify or third parties located in jurisdictions outside your own.

To learn more about Shopify’s privacy practices, please refer to the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

6. Third-Party Websites & Links

The Services may contain links to third-party sites not operated by us.
We are not responsible for the privacy practices, content, or security of such sites.

Any information you provide on third-party platforms (e.g., social media) may be publicly accessible.

7. Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

If you believe a child has provided personal information, please contact us so we may delete it.

We do not knowingly “sell” or “share” personal information of minors under 16, as defined under applicable laws.

8. Security & Retention of Your Information

While we use reasonable safeguards to protect your information, no system is completely secure.
Please avoid sending sensitive information through unsecure channels.

We retain your personal information as long as necessary to:

  • Fulfill your orders

  • Provide the Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce our policies

9. Your Rights & Choices

Depending on your region, you may have certain rights regarding your personal information, including:

  • Right to Access / Know

  • Right to Delete

  • Right to Correct Inaccuracies

  • Right to Data Portability

  • Right to Opt Out of Marketing Communications

You may exercise any rights by contacting us using the details below.

We may need to verify your identity before responding to your request.
You may also authorize an agent to make requests on your behalf.

We will not discriminate against you for exercising your rights.

10. Complaints

If you have concerns about how your personal information is processed, please contact us.
Depending on your jurisdiction, you may also lodge a complaint with a data protection authority.

11. International Transfers

Your information may be transferred, stored, and processed outside of your home country.

If transferred outside the European Economic Area (EEA) or the UK, we rely on approved legal mechanisms such as Standard Contractual Clauses, where applicable.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically.
The “Last updated” date above indicates when revisions were made.

13. Contact Information

If you have questions about our privacy practices, or wish to exercise your rights, please contact us at:

Email: info@numiandco.com
Address: Abu Dhabi, United Arab Emirates
Business Name: Numi Limited (LLC)
Trade License Number: MC 14033